Hi, I'm Natalie
How can I help?
I’m a UX and Product Designer with a background in journalism, SEO copywriting, and digital analytics. I found my natural fit in UX—bringing together my love for storytelling, user advocacy, and content-led design.
My approach has always been user-first, with a firm belief that design should support content, not the other way around. I am also GA4 and Google Tag manager qualified and Forrester CX accredited.
Services
UX and Product Design
Designing products that make life easier—smart, user-first solutions built with purpose and empathy.
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I craft search engine optimised content that resonates with the target audience and drives organic traffic. The content is tailored to elevate brand visibility and boost conversions.
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SEO and Accessibility
It's not all about digital - every interaction a customer has with your brand should consistent, recognisable and memorable from start to finish
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Customer experience
IA creation and site migration
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Whether you are creating a brand new site, or migrating an existing site, you need solid IA, redirects and great navigation.
User research
User Research uncovers what people really need, think, and do—so we can design smarter, more human products.
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PREVIOUS CLIENTS
Kate Astall, eCommerce, Digital Marketing & CX lead - ASSA ABLOY group
Nat is a great problem solver and manages to put herself in the shoes of the customer whilst balancing the needs of the overall business objectives.
She is super collaborative, a great listener and best of all understands the development cycle, meaning she designs solutions that work practically. This is especially important when working with internal digital teams such as developers and third parties when you need to quickly prototype viable solutions. She is also passionate about building solutions accessible for all audiences.
Ben Stevens, Delivery Manager and Agile Coach - RHS
I worked with Natalie agency side on Analytics, AdWords and SEO for a number of companies ranging from large housing developers, eCommerce sites and charities. She was always thorough and timely in her reporting and able to pull out the salient data that was relevant to the client and project.
She is also an excellent SEO copywriter, keeping content user friendly while ranking well. Very collaborative and great to work with
Leezil Rossi, Marketing Business Partner - Zurich Municipal​
Nat and I worked together on very meaty project. Nat was the UX lead and with the digital team delivered a much needed refreshed and functional user led website aimed at the public and voluntary sector.
On time and budget. One that spoke to the audience. Nat is very responsible, competent and collaborative. She puts the customer at the centre of design. Thank you Nat
Tim Barton, Lead Developer, ClearBank
I contacted Nat to give me some UX consultancy on a site I had built.
I always though UX was a bit of a fuzzy marketing thing.
She went through the site, framed and prototyped everything up for me in Figma, changed copy, IA and explained the journey flow.
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The site has converted much better since her suggestions, so I've changed my mind about UX!
Ralph Johnson, Managing Director - Felinesoft
Natalie joined Felinesoft as a UX consultant.
She arranged and facilitated engaging workshops with end users and stakeholders for various not-for-profit companies, scripted and conducted individual user interviews, and presented to clients clearly and confidently, keeping everyone engaged and involved along the way.
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She also worked closely with design and dev teams, making sure everyone was on the same page. A pleasure to work with
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Simon Parker, Managing Director - Punk Couplings
Natalie didn't bat an eyelid at what to me seemed like quite a daunting task, given my background as a mechanic!
She took on the role with gusto, and moved quicker than I was quite ready for!Natalie saw my confusion around creating a brief and recruiting the right people for the job - and effectively changed her role from 'advisor' to 'manager', whilst still taking the time to patiently, and often repeatedly, explain everything carefully to me.
She brought in specialists from her contacts and quickly built a small but very effective team of coders, graphic designers and marketers while performing an extra copywriting role herself (in addition to managing others, including me!)
I cannot recommend Natalie enough